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First Axis

Insights

Field Notes

A written shortcut through the noise: the ideas, pressures, and inventions reshaping companies, the economy, and the wider public.

Travel and consumers

Still planning after the booking

Most travelers keep researching after they have already committed. The industry has to earn that choice a second time.

Leadership

Clearer calls are made before the meeting

Across conversations with consumer-industry chief executives, the quality of a decision is mostly set by what the top team looks at together, and how early.

Artificial intelligence

Judgment stays with the team

Tools spread quickly. What stays scarce is a group that knows the work well enough to trust a result, reject one, and then change the process.

Consumer

What is actually moving food and drink

The pressures on food and beverage companies are arriving together, from the field to the aisle. Treating them as separate trends misses the system.